- Our Mission: A non-profit dedicated to equipping 10,000+ students with elite skillset, mindset, and life-skills training.
- Who We Serve: Baseball and softball players, their families, and students in 13+ travel programs and high schools.
- Our Story: The evolution of DiamondU from its origins 25 years ago.
2025 Initiatives
Innovative App Release – Daily goal-setting, mental training, and reflection tool for student-athletes.
Mission League – A 6-team competitive baseball conference celebrating academic and athletic success.
New Mentors – Jiana Bowie, former D-1 softball pitcher, joins the team to enhance mental training.
Rebrand to DiamondU – Honoring our 25-year legacy and expanding our impact.
Podcast Launch – Featuring Nate Trosky and his 6th Tool Nation insights on student leadership.
2023-2024 Reach and programs:
1) Virtual academy
9,320 in a weekly low touch program.
2) Live/virtual courses and events:
Projected 1,600+ students this academic year
3) Summer Summit:
200 students and parents in a one-day leadership summit, most who have never been on a college campus (Summer 2024)
Local and national:
Live and virtual reach centers in the Bay Area (~55%)
The virtual academy has students in 40 states and 15 countries
Insight: Low and middle-class high school athletes often enter 2 and 4-year college unprepared. They get left behind because high schools don’t provide mindset training or information to navigate process. One senior admin in the West Richmond School district said, “Of 5 who go to college, 4 are home before the second semester.” Poor preparation redirects lives as few start college again.
Combine a lack of tools with challenging numbers on student resilience:
56% of students have difficulty connecting
76% students report anxiety
77% report feeling overwhelmed
*LA Times report
To combat the complexities, wealthy families have created a multi-million dollar college recruitment industry, creating unfair advantage, while middle class and working families fight for tools to win in college. We give training and tools at almost no-cost.
Promise: Serve every hungry student. Never charge more than $9 per month. DiamondU students are 90%+ baseball players. They learn growth mindset and have information delivered weekly for selecting, applying, preparing for and paying for college education. Currently 94% of students take part for free.
The DiamondU Difference:
501c3 non-profit fundraising and agency support defrays the cost to the families.
We focus on the athlete’s complete personal development.
Our ultimate objective is the athlete’s success and happiness in college.
Specialized expertise in baseball recruiting processes and resources.
Proprietary access to hard to find resources.
Proven skill development.
Access to a network of baseball development resources.
A network of athletes, coaches, a national baseball development agency and tech professionals.
Desired response: “DiamondU was transformative for our family. We had no idea how to prepare for college but DiamondU led us through the process step by step. We feel like the DiamondU program gave us real world advantages in the college application process that helped our child get into the school that was the best fit for them. Our child ended up really happy playing baseball at a college that appreciated them and was affordable for our family.“